We look at how brands use the metrics from ispot commercials

Forbes: Cultural Capital Vs. Clicks: Why Brands That Win In PR Don’t Always Win In Metrics Cultural Capital Vs. Clicks: Why Brands That Win In PR Don’t Always Win In Metrics Roku will be the first major streamer to use measurement firm iSpot’s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES. Add Yahoo as a preferred source to see more of our stories on Google. Roku will be the first major streamer to use measurement firm iSpot’s Outcomes at Scale metric as the companies look to improve ... Analytics Insight: Pick Pack and Ship Metrics Every Fintech Investor Should Be Watching

Roku becomes first major streamer to use iSpot's outcomes-based metric in bid to improve ad targeting Yahoo: Roku Becomes First Major Streamer To Use ISpot’s Outcomes-Based Metric In Bid To Improve Ad Targeting Roku Becomes First Major Streamer To Use ISpot’s Outcomes-Based Metric In Bid To Improve Ad Targeting